Six-Week Course
This Virtual Crisis Communications Course includes six learning modules, with each released weekly over six weeks. These include video, presentations, downloadable tools, reading assignments and skill-building exercises. You'll also test your mettle, practicing interview techniques in front of an audience in a safe, constructive environment with virtual simulations in three live group sessions.
LIVE GROUP SESSIONS
Week 1 - Module 1: Wednesday from 2:30PM-3:30PM ET
Week 3 - Module 3: Wednesday from 4:00PM-5:00PM ET
Week 5 - Module 5: Thursday from 3:30PM-4:30PM ET
CLOSE-OUT & DEBRIEF
Week 6 - Module 6: Friday from 12:30PM-1:30PM ET
Course Curriculum
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1
Getting Started
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Welcome to the Course!
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Frequently Asked Questions About the Course
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2
Module 1: Why is Crisis Communications So Important?
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[Read] Module 1: Overview
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[Assignment] About You
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[Read] Effective Communications Guide: Establishing Credibility
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[Read] Prepare for the Live Group Session
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[Sign Up] Live Group Session
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3
Module 2: Who Are You Going to Believe?
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[Read] Module 2: Overview
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[Read] What You Have to Do to Be Believed
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[Watch] Why Perception Matters
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[Watch] Video Assignment
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4
Module 3: Telling Your Story: A Deeper Dive Into Techniques That Work
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[Read] Module 3: Overview
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[Watch] Telling Your Story
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[Assignment] Formulate a Hypothetical Crisis and Initial Response
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[Read] Prepare for the Live Group Session
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[Sign Up] Live Group Session
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5
Module 4: How to Stay Calm… When You'd Rather Get Hit by a Truck Than Speak Before an Audience
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[Read] Module 4: Overview
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[Watch] How to Stay Calm
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[Read] Preparing a Good Speech
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[Read] Presentation Checklist
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[Assignment] Refine Your Soundbite
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6
Module 5: Today’s Complex Media Landscape
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[Read] Module 5: Overview
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[Watch] Effective Communication Techniques
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[Watch] The Power & Pitfalls of Social Media
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[Watch] Media Interview Techniques
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[Read] Ace the Soundbite
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[Read] Dynamite Radio Interviews
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[Read] Dealing with the Media
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[Assignment] Social Media: Twitter Exercise
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[Read] Prepare for the Live Group Session
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[Sign Up] Live Group Session
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7
Module 6: The Crisis is Here … Are You Ready?
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[Read] Module 6: Overview
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[Watch] The Crisis is Here ... Are You Ready?
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[Read] Prepare and Practice, Practice, Practice
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[Download] Questionnaire
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[Sign Up] Live Group Session
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